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Our know-how is based on more than 16 years of experience in the field in some of the biggest global brands. We are accustomed to operating in different industries and in a strong, performance-oriented environment. We know where the challenges lie, both in the small business which is ready to expand, and in the large company that has been in the market for many years.

Through the years we have establish a strong base of learnings and best practice cases that cannot be thought in books. We want to share those experiences with other Nordic brands that are on the verge of establishing or growing sales on global markets.


5 things that characterise a ‘best in class’ setup

The key to growth lies in having a lean distribution platform with the right dedicated partners. Our experience shows that there are 5 specific elements which characterise the distribution setup of the most successful brands.

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A strong position in Russia

Strong interest in Nordic commodities and an increasing purchasing power makes the Russian market very appealing for Scandinavian brands. Through our insight in the culture, our solid network of partners and retailers and a focus on performance ORDO can help get a strong position in this lucrative market with 140 million inhabitants.

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Can we help you?

ORDO specialises in helping Nordic companies enter global markets and regions in Japan, Australia, Russia, Africa, Asia, India, the Middle East, South America and Eastern Europe. Our consultancy is based on up-to-date experience in the field and tried and tested best practices. We can draw on our large global network to find just the right partner, and we can help trim your distribution platform, motivate your partners and increase your sales.

Contact us and hear more

Tue Mantoni

Niels displayed a very high level of energy and can-do attitude when we worked together at Bang & Olufsen. He is particularly skilled at working with people from different parts of the world and with different cultural backgrounds.

Tue Mantoni
Former: CEO, Bang & Olufsen A/S
Present: Chairman of the board: Vækstfonden, Danish AM Hub, Lakrids by Bülow and Board Members in other danish companies.

Anders Schnettler Kristensen

Niels is a strong and very dynamic commercial leader, with a solid experience and an outstanding trackrecord achieving results. He has outstanding implementation skills as he has the ability to quickly grasp the specifics of a new industry and to work deligently and effectively accellerate performance of his teams.

Anders Schnettler Kristensen
Former: CSO, WS Audiology A/S

Stefan Persson

Niels has an amazing ability to execute the strategy and achieve the goals. Always with a positive attitude and with an incredible amount of energy. Niels is one of the best sales executives I have worked with and he has an incredible ability to turn critical situations into a success story. Niels create a lot of positive energy and he never gives up.

Stefan Persson
Former: EVP & COO, Bang & Olufsen A/S
Present: CEO at Precise Biometrics

Stephen Twaddell

I would thoroughly recommend Niels Møller Nielsen as a partner to help find solutions to your business needs. He has a very warm and empathetic personal style and is always seeking to manage his interpersonal relationships with sincerity and integrity. Niels is a strong leader who exudes authority, passion and seeks to to build high class engagement with his team, clients and partners.

He is entirely focussed on flawless execution – a hallmark of his career has been a strong track record of delivering results across major industries with blue chip companies. At the same time he sees the big picture and he works to build a bigger, better and brighter future in the interests of all stakeholders.

Stephen Twaddell
Former: President Europe, Kelloggs
Present: Managing Director at Twaddell Management Ltd.

Victor Saeijs

I worked closely with Niels in our period together in Eurasia/Russia and have stayed in touch with him since then. Niels is a great leader, with a strong eye for talent and how to develop and stretch them. He has strengths in building solid, trusted relationships, both externally with partners and internally. He puts a high bar for himself and his team, and achieved strong results in a fast-changing environment. I truly enjoyed working with Niels. He is a team-player, with a great sense of humour, well-grounded and balances his work-life balance well.

I can highly recommend Niels for his new company, Ordo Recruitment.

Victor Saeijs
Former: SVP, Nokia Europe
Present: EVP, EMEA Market Groups, The LEGO Group

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