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Globale sale and distribution

ORDO are specialists in helping Nordic companies enter global markets and regions in Japan, Australia, Russia, Africa, Asia, India, the Middle East, South America and Eastern Europe. Our consultancy is based on up-to-date experience and tried and tested best practices. We can draw on our large global network to find just the right partner, and we can help trim your distribution platform, motivate your partners and increase your sales.

At ORDO, we know everything about the mechanisms you need to have in place in your sales strategy before the company’s revenue can grow. We are specialists in advising on the development of your company’s distribution set-up, and we can help you reach your target, whether you are on the threshold of entering new markets or focusing on getting more out of the market you are already in.

ORDO offers tailor-made consultancy where we become part of your sales team for a defined period so we can help you secure a sales and distribution set-up that can be seen on the company’s top line. Our focus is always on helping you develop new or existing regions by finding the right distribution partner in the region and implementing the cooperation in a way that ensures dedication and performance.

We can help with

Best in class set-up

We can help optimise your distribution platform and make certain you have the right focus on execution.

Global network expansion

We work with the right master dealers and distributors – those who are committed to investing in the organisation and developing the local market.

Motivating partners

We can help set the right KPIs, commercial conditions and budget targets, as well as providing the tools needed to create the best possible performance culture.

Katrine Rosengren Norup

We chose Ordo to conduct a two-day module in Aalborg and Copenhagen, focusing on conveying our values to customer-facing employees, and ensuring our customers feel connected to a sustainable financial institution. Niels instantly grasped our needs and values, which was pivotal for us. The course was characterized by profound psychological comfort, thanks to Niels’ calm and pleasant approach. Post-course, he engaged in individual discussions with employees, making them feel seen, heard, and equipped to move forward.

Katrine Rosengren Norup
HR Manager at Merkur Andelskasse

Charlotte Skovgaard

We aspired to tailor a developmental journey for our customer-facing employees, emphasizing the communication of customer experience in a sustainable financial institution like Merkur. Niels not only delivered but also fully comprehended our values. He emerged as a trustworthy partner, instantly gaining insight into our day-to-day operations. Niels’ approach created a secure training environment, where employees felt encouraged to develop and enhance their skills. The atmosphere of trust and respect that Niels cultivated genuinely contributed to our employees’ growth and progress.

Charlotte Skovgaard
CEO of Merkur Andelskasse

Tue Mantoni

Niels displayed a very high level of energy and can-do attitude when we worked together at Bang & Olufsen. He is particularly skilled at working with people from different parts of the world and with different cultural backgrounds.

Tue Mantoni
Former: CEO, Bang & Olufsen A/S
Present: Chairman of the board: Vækstfonden, Danish AM Hub, Lakrids by Bülow and Board Members in other danish companies.

Annika Ploom

Our choice of recruitment partner has been dependent on several parameters. The choice fell primarily on ORDO Recruitment because of Niels’ large network across Europe and his very agile, open, and personal approach to the recruitment process.

In our experience Niels is a very proactive and positive person with a can-do-attitude, which is the attitude that we at Foxway can identify ourselves with. There is no doubt that his skillset, experience, and know-how has meant that we have been able to land some of the strongest and most experienced candidates in the regions we are expanding into.

Annika Ploom
Former: HR Director, Foxway Recommerce
Present: Chief HR Officer at Foxway Group

Anders Schnettler Kristensen

Niels is a strong and very dynamic commercial leader, with a solid experience and an outstanding trackrecord achieving results. He has outstanding implementation skills as he has the ability to quickly grasp the specifics of a new industry and to work deligently and effectively accellerate performance of his teams.

Anders Schnettler Kristensen
Former: CSO, WS Audiology A/S

Stefan Persson

Niels has an amazing ability to execute the strategy and achieve the goals. Always with a positive attitude and with an incredible amount of energy. Niels is one of the best sales executives I have worked with and he has an incredible ability to turn critical situations into a success story. Niels create a lot of positive energy and he never gives up.

Stefan Persson
Former: EVP & COO, Bang & Olufsen A/S
Present: CEO at Precise Biometrics

Stephen Twaddell

I would thoroughly recommend Niels Møller Nielsen as a partner to help find solutions to your business needs. He has a very warm and empathetic personal style and is always seeking to manage his interpersonal relationships with sincerity and integrity. Niels is a strong leader who exudes authority, passion and seeks to to build high class engagement with his team, clients and partners.

He is entirely focussed on flawless execution – a hallmark of his career has been a strong track record of delivering results across major industries with blue chip companies. At the same time he sees the big picture and he works to build a bigger, better and brighter future in the interests of all stakeholders.

Stephen Twaddell
Former: President Europe, Kelloggs
Present: Managing Director at Twaddell Management Ltd.

Victor Saeijs

I worked closely with Niels in our period together in Eurasia/Russia and have stayed in touch with him since then. Niels is a great leader, with a strong eye for talent and how to develop and stretch them. He has strengths in building solid, trusted relationships, both externally with partners and internally. He puts a high bar for himself and his team, and achieved strong results in a fast-changing environment. I truly enjoyed working with Niels. He is a team-player, with a great sense of humour, well-grounded and balances his work-life balance well.

I can highly recommend Niels for his new company, Ordo Recruitment.

Victor Saeijs
Former: SVP, Nokia Europe
Present: EVP, EMEA Market Groups, The LEGO Group

Our expertise lies in ensuring that everything functions optimally in your sales and distribution set-up. That is the whole foundation of growth. If there is a weakness somewhere in the foundation, then it will have critical consequences for everything you wish to build on top of it – just like in a building. ORDO are experts in strengthening the foundation so that you – market by market by market – can grow into a skyscraper.

Niels Møller Nielsen,
Founder & CEO for Ordo

Knowledge of the obstacles in your markets

We are accustomed to operating in different industries and in a strong, performance-oriented environment. With more than 16 years of heavy duty global senior sales experience from leading positions around the world, we know the culture and market conditions in the different regions. We know how to set the right KPIs, commercial conditions and budget targets, so they match the specific culture and ensure that partners in that market are highly motivated to perform and sell your products.

Global network of distributors and sales profiles

We have a large global network of distributors and master dealers as well as senior sales profiles that we can utilise if you do not have contacts and distributors in a market. We help you find the right match and ensure that the cooperation with the partners is rolled out in a way that ensures performance and growth from the start.

Tailor-made consultancy: 3, 6, 9 months… or?

Working with ORDO can vary depending on your actual needs. No two companies are the same, which is why you also have the opportunity to structure our consultancy options so they match your wishes.

For example, we offer consultancy agreements which range from 6-10 hours per week over a few months to long-term partnerships, where a senior sales person who can focus on performance and execution is affiliated with your company for a longer period of time. During this period, we will help you to develop new and existing regions by finding the right distribution partner in the region. And after that, we can also help to ensure that the cooperation always lives up to the goals.

Advantages of cooperation with ORDO

It is cost-effective: We are not part of the head-count, but in a defined period we can help you find the partners who can secure increased turnover in the future.
It is a tailor-made model: Flexible set-up that can match your needs.
It is focused: Precisely the key competences you need.
It is plug n’ play: Focus on execution and ready to deliver from day 1.

Job rekruttering
3 scenarios

Tailor-made consultancy according to your needs

ORDO specialises in providing consultancy for Nordic companies that want to expand or develop regions globally. We are equally strong at introducing to new markets as we are at optimising presence in existing markets. And we know that execution is what ultimately makes the big difference – it’s all about performance.

Here are 3 scenarios that many companies will recognise –and in all 3, cooperation with ORDO can be the launch pad for more growth.


A small business that is ready to move to the next level

Denmark is a country full of inventive and hard-working entrepreneurs and small businesses who do an excellent job – they really know their product, quality has been thoroughly tested, and domestic sales are going very well. The next step is abroad. But how do you make the move in a smart way from the beginning with a set-up that allows you to quickly expand into even more markets? And where do you start if you do not yet know anyone?

At ORDO, we have the know-how and global contacts that mean you can quickly get a distribution set-up up and running abroad with partners who are committed to selling your products.


Medium-sized companies that are ready to enter new markets

The company has been running for several years and is already present in markets today. Perhaps you are thinking: You want to enter new regions, but you do not have any contacts in the new market. And only limited knowledge of the culture. Or perhaps you are stuck in the set-up you already have? Maybe you have partners you have cooperated with for many years, but they are not performing, and you are in a situation where you wish to see more acceleration and development?

ORDO has a large global network in Europe, Asia, the Middle East, Eastern Europe, etc., and we can help you identify the right partners and help you establish the right distribution platform. During the process, we can also help you to fine-tune and optimise your current set-up and make sure you have the right commercial conditions, KPIs and commitment everywhere, with highly motivated partners around the world. In our experience, this is where you can significantly increase your revenue.


Large companies: Ready to optimise current sales and distribution platform

The company is already successfully present and represented globally and has a large sales and distribution set-up. Perhaps the set-up is a little haphazard and now you are focusing on whether you can make things more efficient and leaner – and whether the partners you have can perform even better?

ORDO can help you evaluate your entire set-up and trim it where needed. Maybe you have 20 partners today – but do they have the willingness you want financially, organisationally and professionally? Or maybe you will benefit from identifying fewer partners who are ready to perform at the next level? Maybe you could e.g. find the most dedicated partners or master dealers who are able to cover more countries for you? We are good at asking the right questions, charting a new course, and implementing the changes and improvements that are needed.

ORDO offers tailor-made consultancy where we become part of your sales team for a limited time to help you secure a sales and distribution set-up that can be seen on the company’s top line. Contact us for more information.

contact us for further information

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