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A strong position in Russia

Get a strong position in a huge market

Strong interest in Nordic commodities and an increasing purchasing power makes the Russian market very appealing for Scandinavian brands. Through our insight in the culture, our solid network of partners and retailers and a focus on performance ORDO can help get a strong position in this lucrative market with 140 million inhabitants.

These days a lot of Scandinavian brands are looking into the possibilities of introducing themselves in the Russian market – or they are on the verge of optimizing the current presence in this market. Both makes sense as the Russian market holds great possibilities – and the interest for Nordic brands has only grown in the many years, I have handled sales and distribution in Russian within especially premium luxury brands, healthcare, mobile and it.

Yet Russia can be a hard nut to crack – because how do you secure the right approach in a gigantic country with a foreign culture influenced by both political and business-oriented challenges? In my experience it all comes down to a deep cultural insight, the right partners, and a strong focus on execution.

I have 11 years of experience of creating results in the Russian market – for brands such as B&O but also as General Manager for Nokia where I was directly placed in the field and helped secure a radical growth. Therefor I know how to create a team and a network of partners that performs best in class in this culture. And I know the right partners – not only within the large metropolis Moscow and St. Petersburg but also in the cities placed around the country with more than 1 million inhabitants. Cities with other cultural aspects that makes it important to have partners that know how to perform in these regions.

Need the network and expertise?

ORDO specializes in helping Nordic companies enter the Russian market. Our counselling in based on experience and best practice from the field. We draw on our huge, global network to find the right partner and we can help trim your distribution platform, motivate the partners, and increase sales.

Nordiske brands i Rusland,
Ordo på det russiske marked

Our services include


We find the right profiles to increase sales in Russia – either with base in Russia or located in Denmark.


We can help establish contact to the right distributors or partners in Russia – whether you are about to establish a position from scratch or you are facing optimization of your current distribution platform. 


We have the knowledge, the network, and the practical experience from the market. For a limited period, we can become part of your organization and help a successful launch in Russia.
Tue Mantoni

Niels displayed a very high level of energy and can-do attitude when we worked together at Bang & Olufsen. He is particularly skilled at working with people from different parts of the world and with different cultural backgrounds.

Tue Mantoni
Former: CEO, Bang & Olufsen A/S
Present: Chairman of the board: Vækstfonden, Danish AM Hub, Lakrids by Bülow and Board Members in other danish companies.

Anders Schnettler Kristensen

Niels is a strong and very dynamic commercial leader, with a solid experience and an outstanding trackrecord achieving results. He has outstanding implementation skills as he has the ability to quickly grasp the specifics of a new industry and to work deligently and effectively accellerate performance of his teams.

Anders Schnettler Kristensen
Former: CSO, WS Audiology A/S

Stefan Persson

Niels has an amazing ability to execute the strategy and achieve the goals. Always with a positive attitude and with an incredible amount of energy. Niels is one of the best sales executives I have worked with and he has an incredible ability to turn critical situations into a success story. Niels create a lot of positive energy and he never gives up.

Stefan Persson
Former: EVP & COO, Bang & Olufsen A/S
Present: CEO at Precise Biometrics

Stephen Twaddell

I would thoroughly recommend Niels Møller Nielsen as a partner to help find solutions to your business needs. He has a very warm and empathetic personal style and is always seeking to manage his interpersonal relationships with sincerity and integrity. Niels is a strong leader who exudes authority, passion and seeks to to build high class engagement with his team, clients and partners.

He is entirely focussed on flawless execution – a hallmark of his career has been a strong track record of delivering results across major industries with blue chip companies. At the same time he sees the big picture and he works to build a bigger, better and brighter future in the interests of all stakeholders.

Stephen Twaddell
Former: President Europe, Kelloggs
Present: Managing Director at Twaddell Management Ltd.

Victor Saeijs

I worked closely with Niels in our period together in Eurasia/Russia and have stayed in touch with him since then. Niels is a great leader, with a strong eye for talent and how to develop and stretch them. He has strengths in building solid, trusted relationships, both externally with partners and internally. He puts a high bar for himself and his team, and achieved strong results in a fast-changing environment. I truly enjoyed working with Niels. He is a team-player, with a great sense of humour, well-grounded and balances his work-life balance well.

I can highly recommend Niels for his new company, Ordo Recruitment.

Victor Saeijs
Former: SVP, Nokia Europe
Present: EVP, EMEA Market Groups, The LEGO Group

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