A strong position in Russia
Get a strong position in a huge market
These days a lot of Scandinavian brands are looking into the possibilities of introducing themselves in the Russian market – or they are on the verge of optimizing the current presence in this market. Both makes sense as the Russian market holds great possibilities – and the interest for Nordic brands has only grown in the many years, I have handled sales and distribution in Russian within especially premium luxury brands, healthcare, mobile and it.
Yet Russia can be a hard nut to crack – because how do you secure the right approach in a gigantic country with a foreign culture influenced by both political and business-oriented challenges? In my experience it all comes down to a deep cultural insight, the right partners, and a strong focus on execution.
I have 11 years of experience of creating results in the Russian market – for brands such as B&O but also as General Manager for Nokia where I was directly placed in the field and helped secure a radical growth. Therefor I know how to create a team and a network of partners that performs best in class in this culture. And I know the right partners – not only within the large metropolis Moscow and St. Petersburg but also in the cities placed around the country with more than 1 million inhabitants. Cities with other cultural aspects that makes it important to have partners that know how to perform in these regions.
Need the network and expertise?
ORDO specializes in helping Nordic companies enter the Russian market. Our counselling in based on experience and best practice from the field. We draw on our huge, global network to find the right partner and we can help trim your distribution platform, motivate the partners, and increase sales.

